Marketing Mix Report part 2

Big Papi’s Big Game

Target Market:

Kids, Boston area baseball players and fans of the Boston Red Sox, David Ortiz and all other MLB teams.

Marketing Mix:

Product:

Big Papi’s Big Game is an interactive baseball video game where Big Papi will give you tips and pointers as you play. Created during his last year as a Boston Red Sox player, Prima Sports wanted to honor David and his outstanding career with this game. In Big Papi’s Big Game, when first turned on, the user will create their very own customized player profile. They will then pick their team from a selection of all MLB players. After that a season will begin, and Big Papi will be giving pointers to the user as the season goes on

Price:

Big Papi’s Big Game will be competitively priced at $19.99 online and in retail stores, but only $9.99 at Fenway Park

Place:

Big Papi’s Big Game will be available at all retail gaming and electronics stores in Boston and online. As well as the Fenway Park Store on Yankee Way.

Promotion:

David Ortiz will be doing a big release of the game outside of Fenway Park. At this event, 100 free copies will be given out to lucky fans. David will also be available after to take pictures with fans at the event.

Inside the case of every Big Papi’s Big Game will be a 10% off coupon to the Fenway Park Store.